Ineos to harness AI with new team name and podium ambition
Summary
Ineos Grenadiers cycling team has formed a new partnership with Danish IT company Netcompany and will be called Netcompany-Ineos Cycling Team starting at the Giro d’Italia race. The partnership will increase the team’s budget and use artificial intelligence (AI) to improve training and race strategies to compete better against top teams and riders like Tadej Pogacar.Key Facts
- Ineos Grenadiers has won many top cycling races in the past, including seven Tours de France between 2012 and 2019.
- The new five-year deal with Netcompany raises the team’s annual budget to about £60 million.
- The team will use Netcompany’s AI data platform called Pulse for real-time decision making.
- Pulse helps gather and analyze data to support coaches and athletes in training and races.
- Ineos has fallen behind other big-budget teams like UAE-Team Emirates-XRG, Visma-Lease a Bike, and Red Bull-Bora-Hansgrohe in recent years.
- Their main competitor, Pogacar, has won 112 races and is a four-time Tour de France champion.
- Ineos hopes AI will help regain competitive advantage after their success through “marginal gains” has plateaued.
- Team principal Sir Dave Brailsford led much of the team’s previous success and continues to lead the effort.
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