Taylor Swift files to trademark her voice and likeness in the age of AI
Summary
Taylor Swift’s company applied for trademarks to protect her voice and image because of concerns about artificial intelligence (AI) creating fake audio and videos that imitate her. These trademarks cover specific phrases she says and an image of her on stage, aiming to stop unauthorized use.Key Facts
- Taylor Swift filed three trademark applications with the U.S. Patent and Trademark Office.
- Two trademarks cover her voice saying “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.”
- The third trademark is for an image of Swift holding a guitar on stage.
- These actions respond to AI creating “deepfakes,” which are fake videos or audio that show people doing or saying things they did not do.
- Intellectual property lawyer Josh Gerben says this is becoming a common protection tool against AI misuse.
- Actor Matthew McConaughey also filed to trademark a famous line to protect his voice.
- Current trademark laws help fight copying but were made before AI technology advanced.
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