Taylor Swift files new trademark applications. One expert says it is to curb AI threats
Summary
Taylor Swift has filed three new trademark applications to protect her voice and image. Experts believe these filings aim to prevent misuse of her likeness through artificial intelligence (AI).Key Facts
- Swift filed two sound trademarks capturing her saying "Hey, it's Taylor Swift" and "Hey, it's Taylor."
- The third trademark is a visual image of Swift holding a pink guitar on stage.
- These trademarks were filed with the U.S. Patent & Trademark Office and are awaiting review.
- Legal experts say trademarks can help stop unauthorized use of celebrities' voices and images by AI.
- Taylor Swift has been the victim of AI misuse, including fake pornographic deepfake images and a false political endorsement.
- Actor Matthew McConaughey also filed similar voice and image trademarks to protect against AI misuse.
- McConaughey has made a deal with an AI company to allow controlled use of his voice through voice-cloning technology.
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