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Maryland becomes first state to ban surveillance pricing in grocery stores

Maryland becomes first state to ban surveillance pricing in grocery stores

Summary

Maryland is the first U.S. state to ban surveillance pricing in grocery stores, a practice where stores use personal data to charge different prices to different customers. The new law prevents grocery chains and delivery services from setting higher prices based on personal information but allows some exceptions for loyalty programs and promotions.

Key Facts

  • Maryland governor Wes Moore signed the law banning surveillance pricing in grocery stores.
  • Surveillance pricing means changing prices based on personal data like location, search history, or demographics.
  • Critics say this practice charges each shopper the highest price they are willing to pay.
  • The law covers grocery stores but not reducing prices through personalized discounts.
  • The Federal Trade Commission has investigated this issue but is unlikely to enforce stricter rules currently.
  • Other states like Colorado and California are considering similar laws.
  • Consumer groups are concerned that the law has loopholes and weak enforcement rules.
  • Only Maryland’s attorney general, not private individuals, can enforce the law under this measure.
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