How Iranian diplomats turned embassy accounts into viral meme machines
Summary
Iranian embassy social media accounts have started using memes and humor to reach wider audiences, especially on the platform “X.” This shift began after US attacks on Iran in early 2026, as younger Iranian diplomats took control of these accounts to challenge US messages online with viral and relatable content.Key Facts
- Iranian embassies in countries like South Africa, Thailand, and the UK have changed their social media approach from formal posts to memes and jokes.
- The change started in March 2026, a few weeks after US and Israeli attacks on Iran on February 28.
- These embassies mock American leaders such as President Donald Trump and Defense Secretary Pete Hegseth.
- One meme by Iran’s embassy in South Africa mocking President Trump received nearly 4 million views.
- Iran’s embassy in Zimbabwe posted a humorous reply to Trump that got over 6 million views.
- Younger Iranian diplomats with knowledge of social media and pop culture now manage these accounts.
- The new strategy aims to reach international audiences better and counter US government narratives.
- The memes reference popular films and shows, helping the posts go viral worldwide.
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