From Kardashian popcorn to pancakes - is the protein health craze worth it?
Summary
High-protein foods are becoming popular in supermarkets, showing up in products like popcorn and pizza. Celebrities such as Khloe Kardashian are also promoting these foods. Experts warn that while some products are useful for muscle building, many might not be as beneficial and could be more about marketing.Key Facts
- Products with high-protein claims are increasing on supermarket shelves.
- Sales of high-protein foods grew from 4.6% in 2023 to 8.3% in the first part of 2025.
- To advertise as high protein, at least 20% of a product's energy must come from protein.
- High-protein snacks may be convenient but might not be necessary for muscle building.
- Whole foods like vegetables and lean meats can provide needed protein.
- Consuming 1.6g of protein per kilogram of body weight helps with muscle building.
- Ultra-processed high-protein foods might have unknown health implications.
- Protein can aid in muscle building, weight loss, and during pregnancy.
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