A 48-team World Cup is Panini sticker collectors’ biggest challenge yet
Summary
The 2026 World Cup will have a Panini sticker album with 980 unique stickers, the largest ever because 48 teams are participating. Collecting all stickers will be very expensive and challenging, with costs possibly over $1,300 and millions of packets needed.Key Facts
- The first Panini World Cup sticker album was made in 1970 in Mexico.
- The 2026 album covers 48 teams, with 980 unique stickers including 68 special ones.
- A packet with seven stickers costs about $1.69 in the UK.
- Even without duplicates, collecting all stickers needs about 140 packets, costing £175 ($230).
- Realistically, collectors may need over 1,000 packets, costing around £1,000 ($1,351).
- Panini held a launch event at Wembley Stadium with former players promoting the album.
- Panini will host a live swap event and a traveling “Sticker Box” to exchange and give away stickers in the UK.
- Old Panini stickers can be valuable; for example, a 1979 Maradona sticker sold for £470,000 ($556,000) at auction in 2021.
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