Howdy's dated $3/month ad-free streaming service said to have 1M subscribers
Summary
The Howdy streaming service, launched by Roku in August, has reached over 1 million subscribers six months after its debut. Howdy offers ad-free streaming for $3 per month, featuring mostly older movies and TV shows, and has expanded its availability beyond Roku devices to Amazon Prime Video and mobile apps.Key Facts
- Howdy is a subscription video-on-demand service costing $3 per month with no commercials.
- It launched in August through The Roku Channel and later became available on Amazon Prime Video and mobile apps.
- Research firm Antenna estimates Howdy gained about 300,000 subscribers at launch and 100,000 new subscribers each month after.
- Howdy’s content mainly includes older movies and TV shows from the 1980s to early 2010s.
- The service accounts for 23% of all paid subscriptions through The Roku Channel.
- More than half of the early subscribers remained subscribed six months later, which is a higher retention rate than the average for similar services.
- Roku has not officially confirmed these subscriber numbers but expressed satisfaction with Howdy’s early results.
- Roku’s content leader said that newer movies are expected to be added to Howdy soon.
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