LIV Golf reportedly loses Saudi funding as tour's future looks murky
Summary
The Saudi fund that finances LIV Golf will stop supporting the tour after this season. This decision puts the future of LIV Golf, which started four years ago to compete with the PGA Tour, at risk.Key Facts
- The Saudi Public Investment Fund (PIF) plans to end funding for LIV Golf after this season.
- LIV Golf started as a well-funded alternative to the PGA Tour.
- LIV Golf told players and staff about the funding cut by Thursday, according to reports.
- PIF announced a new investment focus on long-term value and efficiency through 2030.
- LIV Golf attracted PGA players by offering large guaranteed salaries and prize money.
- The tour has struggled to build a big TV audience and fan base.
- LIV Golf CEO Scott O'Neil said the tour will try hard to create a new business plan to continue.
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