LIV Golf in race against time for investment with Saudi funding to dry up
Summary
LIV Golf is looking for new investors because Saudi Arabian funding is expected to stop after the 2026 season. The golf league has created a new independent board to help find sponsors and partners to keep the tour running.Key Facts
- LIV Golf started in 2022 with about $5 billion invested by Saudi Arabia’s Public Investment Fund (PIF).
- Saudi funding will likely end after the 2026 season.
- LIV Golf announced a new independent board without members from the PIF.
- The board is led by business consultants Gene Davis and Jon Zinman.
- LIV Golf aims to find multiple partners to support the tour financially.
- Team captains like Bryson DeChambeau and Jon Rahm were informed before the announcement.
- Some players may return to the US-based PGA Tour by paying fines.
- Brooks Koepka reportedly paid about £63 million to rejoin the PGA Tour under its returning member program.
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