Will AI lead to more accurate opinion polls?
Summary
A French company called Naratis uses AI to conduct opinion polls through conversations with respondents. This new AI method is faster and cheaper than traditional polling and aims to better understand how people form opinions.Key Facts
- Naratis uses AI agents to conduct and analyze opinion polls by having conversations rather than asking set questions.
- The company claims its AI polling is 10 times faster, 10 times cheaper, and nearly as accurate as traditional human polling.
- This AI approach focuses on qualitative research, exploring why people hold opinions, not just what those opinions are.
- Traditional qualitative polls take weeks and cost a lot, but Naratis can complete studies in one or two days.
- AI lets many interviews happen at once, increasing speed, unlike human interviewers who work one at a time.
- Poll response rates have dropped from over 30% in the 1990s to below 5% today, making polling more difficult and less reliable.
- Other companies like Ipsos also use AI to analyze customer habits, including video footage and social media data.
- AI tools like digital twins (virtual models of people) are being tested to improve understanding of opinions.
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