Pickleball Inc. $225 million deal creates new home for sport
Summary
A $225 million investment has created Pickleball, Inc., a new company that brings together Major League Pickleball and the Carvana PPA Tour, two key organizations in the sport. Pickleball, which has grown rapidly in popularity, now has over 24 million players in the U.S., and many professional players earn significant prize money and salaries.Key Facts
- Pickleball, Inc. was formed by merging Major League Pickleball and the Carvana PPA Tour.
- The new company received $225 million in funding from Apollo Sports Capital.
- Over 24 million people played pickleball in 2025, a 22% increase from 2024.
- Pickleball participation has grown by more than 171% in the past three years.
- Famous athletes like Tom Brady, LeBron James, and Kim Clijsters have bought teams in the sport.
- More than 150 professional pickleball players are part of Pickleball, Inc.
- Top players can earn over $1 million a year through prize money, sponsorships, and appearance fees.
- Pickleball, Inc. also combines league management with technology, retail, and infrastructure for the sport.
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