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American Eagle's Sydney Sweeney ad divides young people: poll

American Eagle's Sydney Sweeney ad divides young people: poll

Summary

A poll shows young people's reactions to an American Eagle jeans ad featuring Sydney Sweeney. The ad led to a split in opinion based on political views and gender. Many Democrats and young women felt the ad was out of touch, while some Republicans found it authentic.

Key Facts

  • A Generation Lab poll surveyed 1,289 young people across the U.S. about the American Eagle ad.
  • 64% of young Democrats thought the ad was out of touch, compared to 39% of Republicans.
  • 38% of Republicans found the ad authentic, while only 10% of Democrats agreed.
  • 42% of young Democrats said the ad made them less likely to buy American Eagle jeans.
  • 39% of young women, the main target audience, were less likely to buy the jeans after seeing the ad.
  • 10% of all respondents believed the ad suggested ideas related to eugenics, which involves the concept of genetic superiority.
  • The poll's margin of error is ±2.7 percentage points.
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