Smart Rubber: Pirelli Invests in Its AI-Enabled Future
Summary
Pirelli, an Italian tire maker, has bought a 30% share in Univrses, a company that uses artificial intelligence (AI) and computer vision to analyze roads and vehicle data. This partnership will help Pirelli’s future tires collect and use data to improve road safety, driver assist systems, and infrastructure maintenance.Key Facts
- Pirelli acquired 30% of Univrses, with an option to buy more shares later.
- Univrses develops 3DAI technology that uses AI and computer vision for vehicle positioning and road mapping.
- The technology combines data from tire sensors and vehicle cameras to analyze road conditions and tire performance.
- The data helps improve advanced driver assistance systems and autonomous driving features.
- Pirelli’s Cyber Tires will integrate Univrses’ 3DAI technology soon.
- This partnership began showing results in Italy starting in 2025.
- Univrses has worked on similar technology with many car manufacturers for seven years.
- The system aims to help governments predict and fix road issues before they get worse, making driving safer and roads better maintained.
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