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Inside Grasse, where flowers for Chanel No. 5 have been grown for more than a century

Inside Grasse, where flowers for Chanel No. 5 have been grown for more than a century

Summary

Grasse, a town in France, used to have strong smells from leather tanning. Today, it is famous for growing jasmine flowers used by big perfume brands like Chanel No. 5.

Key Facts

  • Grasse is a town in France known for its perfume industry.
  • The town used to be known for smells from leather tanning.
  • Now, it grows large fields of jasmine flowers.
  • These flowers are used by famous perfume companies.
  • Chanel No. 5 perfume uses jasmine from Grasse.
  • The flower-growing tradition in Grasse has lasted more than 100 years.
  • Grasse’s change reflects a shift from leather goods to fragrance production.
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