Tourist hotspot with UK's worst phone signal 'frustrating' locals and visitors
Summary
The town of Tenby in Pembrokeshire, Wales, has the worst mobile phone signal in the UK, leading to problems for both locals and tourists. This poor signal affects activities like booking services and making card payments, causing frustration for businesses and visitors.Key Facts
- Tenby is a popular seaside town in Pembrokeshire, visited by thousands each year.
- Which? named Tenby's postcode the worst in the UK for mobile network quality in 2025.
- A phone mast was removed earlier this year, worsening the signal for customers of O2, Vodafone, and Three.
- Local taxi drivers struggle to take bookings and payments due to the poor signal.
- Businesses like art shops have lost customers because card payments often fail.
- Visitors report difficulty contacting people, getting weather updates, and calling taxis.
- Mobile companies have apologized and are working on a long-term solution to improve coverage.
- The poor signal especially impacts the busy summer tourist season when over 50,000 people visit.
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