Vine video-sharing app is back – and battling AI slop
Summary
Vine, a short-form video app popular for its six-second looping clips, has relaunched under the new name “Divine,” supported by Twitter co-founder Jack Dorsey. The new app aims to promote human-made content and avoid low-quality videos generated by artificial intelligence (AI).Key Facts
- Vine was originally launched in 2013 and became famous for short, looping six-second videos.
- Twitter (now called X) bought Vine but shut it down in 2017 because it wasn’t profitable.
- Jack Dorsey, Twitter’s co-founder, is funding a new version called “Divine.”
- Divine hosts 500,000 original Vine videos and allows new videos with the same 6-second limit.
- All videos must be made by humans, verified by recording directly in the app or a verification process.
- The app tries to avoid “AI slop,” meaning low-quality AI-generated content, which is common online now.
- Divine opened to the public after testing with 100,000 original Vine videos.
- Today, short-form videos are dominated by apps like TikTok, Instagram Reels, and YouTube Shorts, posing a challenge for Divine’s success.
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