Lidl's new loyalty scheme less generous, shoppers say
Summary
Lidl has changed its loyalty program from giving shoppers discount coupons to a points-based system where customers earn one point for every £1 spent. Some customers say the new system is less generous than before, while Lidl says it offers better value and is similar to other supermarkets’ loyalty programs.Key Facts
- Lidl changed its loyalty scheme to a points system on Tuesday.
- Customers now earn one point for every £1 they spend.
- Previously, shoppers could get discounts like 10% off after spending £250 in a month.
- Some customers say they now have to spend more to get rewards like free bakery items.
- Lidl says customers can earn more than one point per £1 due to special campaigns like double or triple points.
- The change makes Lidl’s program more like Tesco’s Clubcard and Sainsbury’s Nectar card.
- A retail expert said the points system will give Lidl more control over when to reward shoppers.
- The competition watchdog said supermarkets’ loyalty schemes usually offer real savings but could improve access for people without smartphones and those under 18.
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