Apps, activists and an ‘air war’: Essex campaign is test of Reform UK’s professionalisation
Summary
Reform UK, led by Nigel Farage, is campaigning in Essex to win county council seats in elections held on Thursday. The party is using new technology, including apps and targeted online ads, to improve voter outreach and data collection, aiming to build support for the next general election.Key Facts
- Nigel Farage is touring towns in Essex, where major county council elections are taking place.
- Reform UK hopes to increase its number of councillors significantly in Essex, a traditional Conservative area.
- The party is using the ReformGo app to help activists track voter responses while canvassing.
- Reform UK spent nearly £100,000 on targeted Facebook ads in the past month as part of their media campaign.
- The party is gathering data from local elections to help plan strategies for the next general election.
- Volunteers are using a calling app called ReformPro to connect with potential voters.
- Winning in Essex would mark Reform UK's entry into local government in a budget-heavy council and challenge some Conservative leaders in the area.
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