Apple agrees to pay $250m after falsely claiming AI-powered Siri was ‘available now’
Summary
Apple has agreed to pay $250 million to settle a lawsuit that claimed it misled iPhone buyers by saying its new AI-powered Siri feature was ready to use, when it was not. The settlement covers about 36 million devices bought between June 2024 and March 2025, but Apple did not admit any wrongdoing.Key Facts
- Apple was sued for promoting AI features of Siri that were not available and will not be for two or more years.
- The Better Business Bureau found Apple falsely claimed the AI Siri was “available now.”
- The settlement applies to iPhone 16, iPhone 15 Pro, and iPhone 15 Pro Max devices bought in the US from June 10, 2024, to March 29, 2025.
- Each eligible customer may get $25 per device, possibly up to $95 depending on claims.
- Apple started a big ad campaign in 2024 to promote the AI Siri, then delayed the feature and pulled the ads.
- The lawsuit was filed by Clarkson Law Firm representing consumers, emphasizing the importance of honest AI marketing.
- The settlement awaits approval from a federal judge in California, with a hearing on June 17.
- Apple stated it resolved the issue to focus on delivering innovative products and services.
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