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Big Tech Is Slashing Jobs. Why Apple Is the Exception

Big Tech Is Slashing Jobs. Why Apple Is the Exception

Summary

Many big tech companies are cutting jobs, but Apple is an exception and is actually planning to hire more people. This difference is partly because Apple hired more cautiously during the pandemic compared to other tech firms, which rapidly expanded and are now reducing staff. Some companies say they are shrinking staff to invest more in artificial intelligence (AI) technology.

Key Facts

  • In 2025, tech companies led private-sector job cuts with 154,445 announced layoffs out of 1.2 million total.
  • In the first quarter of 2026, job cut announcements in tech increased by 40% compared to the same period in 2025.
  • Big tech firms like Meta, Microsoft, Oracle, and Amazon have announced large-scale layoffs.
  • Apple has avoided major layoffs and plans to hire about 20,000 people over the next four years.
  • Apple’s cautious hiring during the pandemic led to smaller workforce growth (around 5-7% annually) compared to other tech giants.
  • Other tech companies expanded aggressively during COVID-19, causing a hiring boom that is now being corrected by layoffs.
  • Some companies use AI advancements as a reason to reduce staff and redirect funds toward AI projects.
  • Meta’s CEO said AI lets small teams perform work that used to require many people, prompting workforce reductions.
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