Popular tomato brand accused of 'tomato fraud' in new lawsuit company calls meritless
Summary
A class-action lawsuit was filed in California against Cento Fine Foods for allegedly selling tomato products falsely labeled as certified San Marzano tomatoes. Cento denies the claims and says the lawsuit is without merit.Key Facts
- The lawsuit accuses Cento Fine Foods of "tomato fraud" by mislabeling its San Marzano tomato products.
- San Marzano tomatoes come from a specific region in Italy and have a protected status called DOP, meaning they must meet strict standards.
- An independent group called Il Consorzio di Tutela regulates and certifies true San Marzano tomatoes.
- The lawsuit claims Cento’s tomatoes lack this certification and do not meet the quality and taste associated with authentic San Marzano tomatoes.
- Cento said it stopped seeking certification in the 2010s due to labeling rules, though the lawsuit notes this may have followed an investigation into counterfeit labels.
- Cento’s lawyer said the lawsuit is meritless and promised to defend the company strongly.
- Cento previously faced a similar lawsuit in New York that was dismissed by a federal judge in 2020.
- The New York judge said consumers are unlikely to specifically demand consortium-certified San Marzano tomatoes.
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