Google DeepMind partners with EVE Online for AI model testing
Summary
Google’s DeepMind has taken a minority stake in Fenris Creations, the new independent developer of the popular sci-fi game EVE Online. They plan to use the game to test and improve artificial intelligence models in a complex, player-driven virtual world without affecting actual players. Fenris Creations recently bought itself out from its former owner Pearl Abyss and will continue developing EVE Online and new projects.Key Facts
- DeepMind has a minority ownership in Fenris Creations, the new name for the EVE Online developer.
- EVE Online is a complex, player-driven game ideal for AI research involving long-term planning and learning.
- DeepMind will run AI tests in a separate offline version of EVE Online to avoid disturbing real players.
- Fenris Creations paid $120 million to become independent from South Korean publisher Pearl Abyss.
- Pearl Abyss originally bought the EVE Online maker for $225 million six years ago, so the new sale reflects a lower company value.
- Fenris Creations showed losses of about $20 million in 2023 and 2024 but became profitable in 2025 with $70 million in revenue.
- The company plans to focus on new long-term projects, including blockchain and shooter spinoffs of EVE Online.
- DeepMind has used games before to develop AI, including Go, StarCraft, and Atari games.
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