Key Facts

• Liverpool originally planned to increase ticket prices in line with inflation for three seasons.
• After talks with fan groups, the club has slowed the price rise to 3% for the 2026-27 season.
• There will be no increase in ticket prices for the 2027-28 season.
• Liverpool and fan representatives will work together on long-term plans to keep tickets affordable.
• The club warned that if no new solutions are found, future price increases linked to inflation might still happen.
• Fans protested against ticket price hikes, organizing campaigns to support local businesses instead of buying stadium food and drink.
• The fan group Spirit of Shankly led the campaign 'Not a Pound in the Ground' in response to the price changes.
• The club is open to exploring commercial ideas to avoid raising ticket prices again too soon.