Bumble CEO reveals it's killing off the swipe on "The Axios Show"
Summary
Bumble’s CEO, Whitney Wolfe Herd, announced the company will remove its swipe feature and replace it with a new AI-driven way to match people. The change will begin in some markets late this year as Bumble tries to attract more users and compete with other dating apps.Key Facts
- Bumble plans to end its swipe feature, a popular way users matched on the app.
- The company will shift toward using artificial intelligence (AI) for matchmaking.
- Changes will start in select markets in the fourth quarter of 2024.
- Bumble will change its "women-make-the-first-move" rule to be more flexible but keep its core idea.
- Bumble is the second-largest dating app after Tinder, which still uses swiping.
- Hinge, another competitor, never used swiping and requires users to interact with profiles.
- Bumble’s stock has lost over 90% of its value since going public in 2021.
- Users have become tired of swiping, and Bumble aims to address this fatigue with new features.
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