Democratic donors recruit influencers in midterm push
Summary
A group of Democratic donors called Democracy Alliance plans to spend tens of millions of dollars on new media and online content creators. They want to reach people differently than through traditional TV and paid ads, focusing more on digital platforms to support the midterm elections.Key Facts
- Democracy Alliance is a network of progressive donors.
- They plan to invest tens of millions of dollars.
- Money will go toward new media and content creators online.
- This marks a change from traditional media like TV and paid ads.
- The goal is to support Democratic efforts for the upcoming midterm elections.
- Pamela Shifman, president of Democracy Alliance, explained this new strategy in an interview.
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