Katy Perry Reaches Career High Thanks To Viral TikTok Trend
Summary
Katy Perry's music has become very popular again, especially on Spotify, due to a trend on the social media app TikTok. Her song "The One That Got Away" from 2010 is being used in many TikTok videos, leading to a big rise in how often people listen to it online.Key Facts
- Katy Perry reached over 80 million monthly listeners on Spotify on May 6, the highest in her career.
- Her monthly listeners grew from 75 million on April 25 to 80 million on May 6.
- The TikTok trend features users sharing their top five scary movie moments, with "The One That Got Away" as the background song.
- Since March 23, global streams of "The One That Got Away" rose by 200%; in the U.S., they increased by over 120%.
- Perry released a new director's cut of the song's music video with extended scenes and narration by Stevie Nicks.
- The song reached number 77 on the Billboard Hot 100 chart, its best position since it came out in 2011.
- Another Perry song, "Legendary Lovers," also saw a large increase in streams, rising over 11,000% globally since late March.
- TikTok trends can greatly boost the popularity and streaming numbers of older songs.
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