Course correction: Google to link more sources in AI Overviews
Summary
Google is updating its AI search feature called AI Overviews to include more links to original websites. These changes will add sections with related articles, expert advice, and preview pop-ups to help users find more detailed information beyond the AI summary.Key Facts
- Google’s AI Overviews show summaries at the top of search results but will now include a new “Further Exploration” section with links to related articles.
- A new “Expert Advice” section will display snippets from news, reviews, forums, and social media with links to full content.
- Links will appear as small pills within AI answers, and users can hover over them to see previews and learn more about the sources.
- Google is inviting publishers to test subscription integration that links their content subscriptions with users’ Google accounts.
- Google does not agree that AI search reduces website traffic, though some studies suggest AI Overviews lower clicks to original sites by up to 90%.
- Google faces legal challenges because some publishers claim the AI illegally uses their content without permission.
- The Digital Markets Act in Europe may require Google to let websites opt out of having their content included in AI Overviews.
- These updates aim to encourage users to visit websites for deeper information and support publishers affected by lower traffic.
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