"Momflation" is changing how we celebrate Mother's Day
Summary
Americans are spending more carefully this Mother's Day due to rising prices, known as "momflation." They are choosing smaller or less expensive gifts and favoring experiences like brunch instead of costly dinners, but overall spending is still expected to reach a record $38 billion.Key Facts
- Mother's Day spending in the U.S. is expected to reach $38 billion in 2024, up from $35.7 billion in 2023.
- Flowers remain the top gift, with 75% of shoppers planning to buy them, even though flower prices rose 16% from last year.
- Many shoppers plan to use coupons, buy fewer gifts, or choose lower-priced items.
- Tariffs and higher shipping costs have increased flower prices and taxes on bouquets.
- More people value giving time, help, or a day off over expensive gifts.
- Dining out costs for Mother's Day are rising about 4%, with brunch becoming a popular, less costly option.
- Beef prices remain high, making beef-heavy dinners more expensive.
- Over half of shoppers worry they might spend more than they can afford this year.
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