European minnows bid to challenge social media giants
Summary
Several new social media apps are launching in Europe to compete with big American and Asian platforms. These new apps aim to attract users by offering more trustworthy content and less reliance on algorithms.Key Facts
- European startups like eYou, W, Eurosky, Bulle, and Monnett are creating new social networks.
- These apps try to attract users unhappy with big platforms like X, Facebook, and TikTok.
- eYou raised 300,000 euros in late 2025, and Monnett has over 65,000 beta users.
- New apps focus on user control over content rather than algorithm-driven feeds.
- Some want to reduce targeted advertising or avoid it altogether.
- Big platforms have a "network effect," meaning most people use them because their friends do.
- Many past European social networks failed; only a few niche ones like Mastodon persist.
- Founders see a chance to grow because of worsening Europe-US relations under President Trump.
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