Lidl shoppers say they'll miss monthly freebies. Can bonus points win them over?
Summary
Lidl has changed its loyalty scheme from giving monthly freebies, like free vegetables and pastries, to a points-based system where shoppers earn one point per pound spent. Some customers say they will miss the old freebies, while others like the new system for offering more flexible rewards.Key Facts
- Lidl’s old loyalty scheme gave shoppers free items after spending a certain amount each month.
- The new system lets customers earn points (one point per £1 spent) to redeem later for products or discounts.
- Points can be used with fewer time limits than the previous monthly freebies.
- Some shoppers feel the new scheme is less generous and requires more spending to get rewards.
- Others welcome the chance to collect points gradually, especially if they don’t shop frequently.
- Similar loyalty scheme changes have happened at other UK supermarkets like Asda, M&S, and Co-op.
- Lidl says the points system allows customers to choose how and when to use their rewards.
- Rising food prices and inflation are making customers more focused on saving money in supermarkets.
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