Get back: Beatles’ Apple Corps to turn former London base into seven-storey visitor attraction
Summary
Apple Corps, the Beatles’ record label, has bought back their former London building at 3 Savile Row. They plan to open a seven-story visitor center in 2027 featuring Beatles memorabilia, a studio recreation, and the rooftop of their last public performance.Key Facts
- 3 Savile Row in London was the Beatles’ Apple Corps headquarters and the site of their final public rooftop concert in 1969.
- Apple Corps repurchased the building and will open it to the public as a tourist attraction by 2027.
- The center will have seven floors with Beatles archives, temporary exhibits, a shop, a recreated recording studio, and rooftop access.
- The rooftop concert included songs like “Get Back” and was filmed for the documentary Let It Be.
- Paul McCartney and Ringo Starr have both expressed excitement about the project.
- The Beatles used Apple Corps to manage their finances and other creative ventures starting in the late 1960s.
- Recent Beatles projects include a Peter Jackson documentary, a new No. 1 song using AI technology, and a 2024 documentary produced by Martin Scorsese.
- London’s mayor, Sadiq Khan, praised the attraction’s potential to draw visitors worldwide.
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