TikTok launches £3.99 subscription for no ads in UK
Summary
TikTok has started charging UK users £3.99 per month to remove ads from their feed. Users 18 and older will be notified about the subscription option, which lets them control their experience by paying to avoid targeted advertisements.Key Facts
- TikTok’s ad-free subscription costs £3.99 per month for UK users aged 18 and over.
- The subscription removes TikTok’s own ads but not paid or sponsored creator content labeled with "#ad".
- Users who do not pay will continue to see personalized ads and will no longer be able to opt out of them for free.
- TikTok plans to notify users gradually through pop-up messages in the coming months.
- The move follows similar ad-free subscription services by platforms like Instagram, Facebook, and Snapchat.
- This approach is part of a wider trend where platforms offer users a choice: see personalized ads for free or pay to avoid ads and tracking.
- Experts say this trend is creating a two-level internet, where privacy and fewer ads are available mainly to paying users.
- TikTok states the ad-free option gives users more control while still supporting businesses advertising on the platform.
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