Theatre streaming is not a threat to in-person attendance, new research shows
Summary
New research by the National Theatre shows that watching theatre performances online or in cinemas does not reduce people going to live shows. Instead, streaming theatre helps audiences try new plays, watch more shows, and reach people who might not attend in person.Key Facts
- The National Theatre asked a research agency called Indigo to study how people feel about watching filmed theatre.
- Most people like watching theatre live, with 89% saying it is their top choice.
- Watching theatre at home is popular because it is convenient, can be paused, and lets viewers discover new shows.
- 93% of people who watch filmed theatre also go to live performances.
- Streaming theatre attracts younger viewers, especially under 35.
- More disabled people watch theatre at home (20%) than attend live shows (15%).
- Filmed theatre helps shows last longer by reaching more people beyond the short live run.
- Directors say filming theatre creatively adds new ways to experience the performance.
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