Broadcasters must react to threat from ‘creator journalism’, says ex-head of BBC News
Summary
Deborah Turness, former head of BBC News, said traditional TV news is losing many viewers as people switch to “creator journalism” on platforms like YouTube and TikTok. She warned that broadcasters must quickly change how they work to keep up with this new, direct style of journalism led by individuals rather than big media companies.Key Facts
- Traditional TV news audiences have dropped by nearly 4 million in five years, including streaming viewers.
- More people are now getting news from YouTube (tripled) and TikTok (increased tenfold).
- “Creator journalism” is personality-led and often shared directly by individual journalists on digital platforms.
- Turness named popular creators with large audiences, like Joe Rogan (20.9M YouTube subscribers) and Tucker Carlson (5.6M).
- This new style contrasts with the formal and controlled approach of traditional media.
- Broadcasters worldwide face the challenge of adapting to this shift in news consumption.
- Some news outlets, like Sky News, are promoting journalists with podcasts and exclusive content to compete.
- Turness said news organizations must let their journalists be more independent and connect personally with audiences.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.