Prince Harry and Meghan's Australia Tour Fails to Pay Off
Summary
Prince Harry and Meghan Markle toured Australia in April to promote their royal image and Meghan’s lifestyle brand, As Ever. Despite the visit, Meghan’s website visits dropped globally and in Australia, and the Australian government reduced funding for Harry’s Invictus Games charity.Key Facts
- Prince Harry and Meghan toured Sydney and Melbourne for four days in April.
- Meghan’s lifestyle brand, As Ever, saw a 20% drop in website visits globally in April compared to March.
- Australian visits to Meghan’s website fell 42% from February to April, even during and after the tour.
- As Ever currently ships products only to the United States but plans global expansion.
- Australians made up about 6.28% of website visits in April, down from 9.04% in February.
- Australia's federal government cut A$9 million (about $6.5 million) funding to Invictus Australia, linked to Harry’s Invictus Games.
- The tour aimed to boost the couple’s royal profile and promote Meghan’s brand abroad.
- Despite the tour’s goal, data shows it did not increase Australian interest or sales support.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.