Amazon devices chief says a new smartphone is “just not the goal”
Summary
Amazon’s devices chief, Panos Panay, said that making a new smartphone is not currently a goal for the company. Although Amazon once tried selling a phone in 2014 and reports suggested a new phone was in development, Panay emphasized the company is focusing on other device types and improving profitability.Key Facts
- In 2014, Amazon released the Fire Phone but discontinued it after poor sales.
- Recent reports said Amazon was working on a new phone called Transformer with Alexa as its operating system.
- Panos Panay, head of Amazon devices, said making a new phone “is just not the goal” right now.
- Amazon faces strong competition in smartphones from Apple and Samsung.
- Amazon’s devices business has lost billions of dollars in recent years, including $25 billion from 2017 to 2021.
- Amazon wants to focus on other device forms and increase the use of Amazon services on those devices.
- Panay said the company aims to make its device business profitable and sees devices as a major future business.
- Amazon is cautious about launching new phones, wanting to avoid risks from past failures.
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