Milka maker milked shoppers over size of chocolate bars, German court rules
Summary
A German court decided that Mondelēz, the company that makes Milka chocolate, misled customers by shrinking the size of their Milka chocolate bars but keeping the packaging almost the same. The court said the company should have clearly told buyers about the smaller size on the packaging.Key Facts
- The Milka Alpine Milk bar size was reduced from 100 grams to 90 grams.
- Despite the size reduction, the chocolate wrapper’s design stayed mostly unchanged.
- The price of the Milka bar increased from €1.49 to €1.99 after the size change.
- The court case was brought by Hamburg’s consumer protection office.
- Shrinkflation means making products smaller while keeping prices the same or higher.
- Mondelēz said it notified customers about the change online and on social media.
- The court requires Mondelēz to add a clear notice on the packaging for at least four months.
- Mondelēz has one month to appeal the ruling and is reviewing the court’s decision.
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