Saudi investment fund seals FIFA deal as official World Cup 2026 supporter
Summary
Saudi Arabia’s Public Investment Fund (PIF) has become an official supporter of the 2026 World Cup, which will be held in the United States, Canada, and Mexico. The partnership supports football programs worldwide and strengthens Saudi Arabia’s involvement in global football ahead of hosting the 2034 World Cup.Key Facts
- The 2026 World Cup will be the first to feature 48 teams and takes place from June 11 to July 19.
- PIF is an official tournament supporter in North America and Asia for the 2026 World Cup.
- The partnership includes support for grassroots football, youth and women’s programs, education, infrastructure, and technical expertise.
- PIF has worked with FIFA before, including for the Club World Cup 2025.
- Saudi Arabia will host the 2034 World Cup.
- PIF has spent over $5 billion on LIV Golf since 2022 but plans to stop funding it after 2026.
- PIF is chaired by Saudi Crown Prince Mohammed bin Salman and invests in several sports internationally.
- Saudi Arabia’s team will play their first 2026 World Cup match against Uruguay on June 15.
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