Instagram's New 'Instants' Feature: A Millennial and Gen Z Verdict
Summary
Instagram introduced a new feature called "Instants" on May 13, which lets users quickly take unfiltered photos and share them with friends or followers. These photos disappear after being viewed but are saved privately for up to a year, aiming to encourage more spontaneous and authentic sharing.Key Facts
- "Instants" is accessed from the Instagram inbox page through a small icon.
- Users take a quick, unfiltered photo and can add a caption before snapping it.
- Photos sent via Instants disappear after being seen, but Instagram keeps them in a private archive for up to one year.
- Users can share Instants with either a "Close Friends" group or all their followers.
- The feature includes an undo button to delete and retake photos before sending.
- Instants allows users to compile their photos into a short video to post in their Stories.
- This feature is Instagram’s attempt to encourage raw, less-curated content, similar to features on Snapchat and the app BeReal.
- It targets younger users seeking more natural and in-the-moment social media posts.
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