World Cup Ticket Prices in Free Fall Amid Struggling Sales
Summary
Resale prices for FIFA World Cup tickets are dropping sharply as demand remains lower than expected for the tournament starting June 11 in the U.S., Canada, and Mexico. Ticket prices for key U.S. games have fallen by 30 to 50 percent or more, and hotel bookings in host cities are also below forecasts.Key Facts
- FIFA World Cup resale ticket prices have dropped by 24 percent on average, with some games seeing declines over 50 percent in the past month.
- The U.S. group-stage matches against Paraguay, Australia, and Turkey have seen ticket price drops of at least 30 percent.
- Category 1 front-row tickets for the U.S.-Paraguay game fell from $4,105 to $3,420 in one month.
- FIFA used a “dynamic pricing” model that adjusts ticket prices based on demand, resulting in price decreases as sales lag.
- Hotel bookings in U.S. host cities are below initial expectations, with 80 to 85 percent of hotels reporting lower than forecasted reservations.
- President Donald Trump commented he personally would not pay $1,000 for the opening game ticket.
- Experts said FIFA overestimated ticket demand and set prices too high for many matches.
- Thousands of tickets remain unsold even close to the tournament start date.
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