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Hotel owners expected a World Cup boom - so far it hasn't happened

Hotel owners expected a World Cup boom - so far it hasn't happened

Summary

Hotel owners in U.S. cities hosting the World Cup expected to see a big increase in bookings, but so far bookings are lower than last year. Industry experts blame factors like high ticket prices, political issues, and global events for the weaker demand.

Key Facts

  • Many hotels in World Cup host cities have fewer bookings than the same time last year.
  • The Wanderstay Boutique Hotel in Houston is only 45% booked during the tournament, compared to 70% last year.
  • High ticket prices for World Cup matches, with some final tickets costing up to $32,970, are seen as a barrier.
  • Hotel owners point to the political climate under President Donald Trump’s second term, especially immigration raids, as a reason for lower tourism.
  • The ongoing US-Israel conflict and rising living costs also affect travelers' plans.
  • The American Hotel and Lodging Association (AHLA) reports 80% of hotels in host cities see less demand than expected.
  • Some fans may delay booking until they know where their teams will play.
  • In contrast, Airbnb says this World Cup will be its biggest hosting event ever.
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