Swatch sorry for 'slanted eyes' ad after China uproar
Summary
Swatch apologized and removed an advertisement after it upset Chinese consumers. The ad showed a model making a gesture linked to a racist stereotype against Asians. This led to calls on social media in China to boycott the brand.Key Facts
- Swatch apologized for an ad featuring a gesture that many saw as racist against Asians.
- Chinese social media users called for a boycott of Swatch products.
- Swatch immediately removed all related materials worldwide.
- China, Hong Kong, and Macau account for about 27% of Swatch's revenue.
- Swatch also owns other watch brands like Omega and Tissot.
- China has a history of consumer boycotts in response to perceived cultural insults.
- In 2021, brands like H&M and Nike faced boycotts in China over issues related to Xinjiang.
- Dolce & Gabbana also faced a boycott in China in 2018 for a similar reason.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
