Massive queues shut Swatch stores as hundreds clamour for £335 limited edition watch
Summary
Swatch closed many of its stores in the UK and other countries after large crowds gathered to buy its new limited edition watch, called the Royal Pop. The watch, starting at £335, quickly appeared online with much higher resale prices, and safety concerns led to store closures and event cancellations.Key Facts
- Swatch closed stores in London, Birmingham, Cardiff, Glasgow, Liverpool, Manchester, and Sheffield due to safety concerns.
- The new watch, Royal Pop, is a collaboration between Swatch and luxury brand Audemars Piguet.
- The Royal Pop watches cost from £335 but some were resold online for up to £16,000.
- People queued or camped outside stores for days, including in Liverpool and New York.
- Police responded to reports of aggressive behavior outside the Liverpool store.
- Swatch canceled its launch event in Dubai after a large crowd showed up.
- The watch design is inspired by the Pop Art movement from the 1950s and 60s.
- Swatch described the collection as combining bold design with fine watchmaking.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.