‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles
Summary
Swatch’s release of a special edition watch made with Audemars Piguet caused very large crowds and some fights in several cities in Europe and New York. Stores in multiple locations closed temporarily due to safety concerns and crowd control issues.Key Facts
- The limited-edition Royal Pop watch was launched by Swatch in collaboration with luxury brand Audemars Piguet.
- Crowds in Paris reached about 300 people; police used teargas to control the situation.
- Stores in Milan, Amsterdam, Utrecht, London, and six other UK cities also closed because of crowd problems.
- In the Netherlands, police had to stop people near The Hague after quarrels broke out.
- In New York’s Times Square, people pushed and shoved while waiting in line for days.
- The watch sells for about $400 in stores but is being resold for up to $4,000.
- Some buyers waited several days in line or paid high prices to get the watch.
- Swatch has not given a public response about the incidents or store closures.
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