Swatch watch triggers consumer frenzy from Europe to New York City
Summary
On May 18, a new limited edition Swatch watch caused big crowds and disorder in cities across Europe and in New York. The watch, called "Royal Pop," was made together with the luxury brand Audemars Piguet, leading many people to wait for hours or days to buy it.Key Facts
- The launched watch is a limited edition called "Royal Pop."
- It is a collaboration between Swatch and luxury watchmaker Audemars Piguet.
- The release happened on May 18, 2026.
- Large crowds gathered in several European cities and New York City.
- In Paris, French police used tear gas to control the chaos at one store.
- People waited overnight and sometimes for several days to buy the watch.
- The event showed strong demand for this special edition watch.
- The situation caused a consumer frenzy both in Europe and the US.
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