Ford boss hints at return of Fiesta as an electric model
Summary
Ford’s European president, Jim Baumbick, hinted that the popular Ford Fiesta, discontinued in 2023, may return as an electric car. Ford plans to launch seven new models in Europe, including electric and hybrid vehicles, focusing again on affordable cars for the mass market.Key Facts
- The Ford Fiesta was discontinued in 2023 after 47 years in production.
- Jim Baumbick, Ford’s president in Europe, suggested the Fiesta name might return in an electric version.
- Ford plans to introduce seven new models in Europe, including three fully electric vehicles.
- The new electric models will include a hatchback, a small SUV, and an electric van called the Transit City.
- Other vehicles will be "multi-energy," meaning they may use hybrid powertrains with both electric and gasoline engines.
- Ford is shifting back to making affordable cars after previously focusing on more expensive models.
- The company aims to compete with Chinese car makers who have gained market share in Europe.
- Ford is asking European regulators to support a mix of electric and hybrid technologies as a practical step toward full electrification.
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