Why people are so excited about Swatch's Royal Pop watch
Summary
Swatch and luxury watch brand Audemars Piguet launched the Royal Pop watch collection, causing large crowds and long lines worldwide. Some stores closed for safety reasons after reports of violence and police involvement. The watches were sold at a much lower price than usual for Audemars Piguet products, creating high demand.Key Facts
- The Royal Pop watch is a collaboration between Swatch and Audemars Piguet (AP).
- It was sold in limited stores starting Saturday, with one watch per person priced at about £335 or $448.
- Customers queued for days in some cities, including New York, Amsterdam, Paris, and Milan.
- Police were called to control crowds; tear gas was used near Paris, and at least one arrest occurred in the UK.
- Some people got injured in scuffles, and several reports of disorderly behavior emerged.
- Swatch closed some stores temporarily to ensure safety and asked people to avoid large crowds.
- The watches are being resold online for much higher prices than retail.
- Swatch compared this launch to a similar 2022 MoonSwatch sale that also faced crowd control issues.
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