'I sold it for over £1k': Swatch launch sparks 'chaotic' scenes
Summary
Large crowds gathered worldwide to buy Swatch’s new pocket watch made with Audemars Piguet, causing some stores to close for safety reasons. The watch sells for £335 but is being resold online for much higher prices, sometimes over £1,000 and up to £16,000.Key Facts
- Swatch released a new Royal Pop pocket watch in partnership with Audemars Piguet.
- The watch’s retail price is £335.
- Many people queued outside Swatch stores globally to buy this watch.
- Some stores had to close because of safety concerns caused by the crowds.
- Police were called in the UK, France, and Switzerland to manage large groups of shoppers.
- Some buyers quickly resold the watch online for much higher prices.
- Resale prices have reached as high as £16,000.
- One person reported buying the watch for £335 and selling it for just over £1,000.
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