Old Spanish Hen? Estrella owner buys Greene King ale brand
Summary
Spanish brewer Damm, owner of Estrella lager, has agreed to buy the Old Speckled Hen ale brand from British pub chain Greene King. The ale will continue to be brewed in the UK initially, then production will move to Damm’s brewery in Bedford.Key Facts
- Greene King will sell its Old Speckled Hen ale brands to Damm, a Barcelona-based brewer.
- The sale includes non-alcoholic and golden ale versions of Old Speckled Hen.
- Brewing will stay at Greene King’s site in Bury St Edmunds during transition, then shift to Damm’s Bedford brewery.
- Old Speckled Hen beers will remain available in Greene King pubs and supermarkets after the sale.
- Greene King plans to focus more on selling beer in its pubs and less in supermarkets.
- This sale follows a trend of British beers being bought by foreign companies, including deals involving AB InBev, SABMiller, and Asahi.
- Molson Coors plans to close the Cornish brewery that makes Doom Bar ale, saying it is not financially sustainable.
- Damm’s UK managing director said Old Speckled Hen fits well with their existing beer range and reconnects them with British beer traditions.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.